Introduction to Advertising and New Media
SMAD 242: Introduction to Advertising and New Media introduces the fundamentals of advertising in today’s evolving media landscape. Students will explore how organizations utilize new media to engage with consumers and achieve advertising goals. The course emphasizes hands-on practice in creating multi-platform narratives, while also developing a strong understanding of effective advertising strategies across traditional and digital media. Students will also refine their professional research skills to analyze and improve advertising campaigns.
Objective: Adaptive Apparel is a blog written in SMAD 242 that focuses on the importance of clothing companies carrying adaptive clothing options, explicitly focusing on advertising strategies to promote inclusivity. By analyzing the intersections of self-expression, inclusivity, and functionality, it will explore how the clothing industry empowers individuals with disabilities.
