My approach centered on understanding what motivates college students to participate in civic life. Research showed that visible recognition, peer influence, and campus-led initiatives play a significant role in increasing voter engagement. With that insight, I focused on designing stickers that felt fun, inclusive, and culturally relevant, something students would genuinely want to wear, photograph, and share. Each design balanced bold visuals with clear messaging to ensure immediate recognition, even at a small scale. I prioritized adaptability so the stickers could live both physically on election day and digitally across social media, reinforcing the Madison Center’s mission through consistent, student-centered design.
Approach
Fall 2022, 2023, 2024